About Wilson Automotive

From one dealership to 1.6 million cars sold.

What started in 1983 with a farm kid from Iowa buying into a single Toyota store has grown into one of the largest privately held dealer groups in the country — and we're just getting started.

 
A Huge Thank You

Thanks a million (and then some)!

Wilson Automotive celebrated selling its 1.6 millionth vehicle — continuing a legacy built on decades of trust, exceptional service, and customer relationships. We’re grateful for every customer who has returned to us, and every person who has trusted us through a recommendation.

1.6M+
Vehicles Sold
17
Dealerships
2,100+
Associates
39
Years in Business

“Our achievement of selling 1.6 million vehicles reflects our unwavering commitment to providing exceptional experiences for our customers. We're grateful for the support of our loyal customers and the dedication of our hardworking team members who have made this milestone possible.”

— David Wilson, Founder
What Matters to Us

The Wilson family, in a few clicks.

These are the things we're proudest of — take a look around.

Locations

Locations

17 dealerships across California, Arizona, Nevada, and Mexico — find the one nearest you.

Find a store →
Community

Community

We're proud supporters of hundreds of local schools, charities, and nonprofit organizations.

See our impect →
Our Story

Coffee & Cars

Our regular meetup for car lovers — good coffee, great cars, and even better company.

Join us next time →
Newsletter

Newsletter

The Road Well Traveled — our company newsletter, delivered straight to your inbox.

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Careers

Careers

We always promote from within. Build a career with a company that invests in you.

See Open Roles →
David Wilson at Toyota of Orange
Our History

A farm kid from Iowa who almost became a minister.

David Wilson graduated from the University of Northern Iowa with a degree in philosophy, once considering a life in the ministry. He got his start in the car business working nights and weekends changing oil, lube, and filters at a local dealership to help pay his way through school.

He became a car salesman almost by accident — after forgetting to replace the plug in the oil pan of a telephone company van, ruining its engine. His laborer's wages couldn't cover the damages, so he switched to sales to make up the difference. It turned out to be a life-altering decision.

In 1983, David bought 25% of Toyota of Orange as its general manager. By 1985, he owned it outright — and sales had already grown from 2,500 vehicles a year to nearly 10,000.

That single Toyota store, with 90 employees, has since grown into a group of 17 dealerships spanning California, Arizona, Nevada, and Mexico, employing more than 2,100 associates and generating over $3 billion in revenue annually.

Our Philosophy

Take care of your employees, and they'll take care of your customers.

Wilson Automotive's success comes down to one thing more than any other: loyalty. A large share of our business comes from return customers, and we know the only way to earn that kind of trust is by building real relationships — one visit at a time.

That starts on the inside. Our "always promote from within" policy means real opportunity for growth, and it shows: most of our management team has been with the company for 5+ years, many for 25 or 35. Satisfied employees create satisfied customers — it's a simple philosophy, and we've built the whole company around it.

Ranked by Automotive News as the 11th largest dealer group in the country and among the largest privately held groups in the nation, we're proof that treating people well and growing a great business aren't mutually exclusive.

David Wilson Building Bussiness
A Million and Counting

Every 13 minutes, for 39 years.

That's how often a Wilson Automotive dealership has sold a new or used vehicle — 365 days a year, since 1985. Here's how we got there.

 
 
1985

Wilson is founded

David Wilson purchases Toyota of Orange outright, growing it from 2,500 to nearly 10,000 vehicles sold per year.

 
2014

500,000th vehicle

Wilson becomes the first dealer in history to sell 500,000 Toyota, Lexus, and Scion vehicles.

 
2017

1,000,000th vehicle

Our millionth vehicle is auctioned for children's charities, earning David and Holly Wilson the Golden Heart Award.

 
2025

1,600,000th vehicle

We celebrate our 1.6 millionth sale and continue toward the next milestone.

People First

Happy team, happy customers.

Employee satisfaction

We put real emphasis on recruiting, training, and retaining great people — with a 401(k) plan and benefits that are unusual for the industry. Because we promote from within, our associates keep growing with us instead of moving on, and our customers get to work with the same knowledgeable faces, visit after visit.

Customer satisfaction

Every Wilson facility is built to be a full-service destination — free wifi, cafes, and shopping in select showrooms, and in 2024 our dealerships sold nearly 55,000 new and used vehicles while earning some of the highest manufacturer awards for customer satisfaction in the business.

A Look Around

Life at Wilson Automotive.

Coffee & Cars
 
Coffee & Cars
500,000th Vehicle Celebration
 
500,000th Vehicle Celebration
1 Millionth Vehicle sold
 
1 Millionth Vehicle Sold
1.5 Millionth Vehicle
 
1.5 Millionth Vehicle Sold
Miracles for kids- Paddle and beach day
 
Miracles for kids- Paddle and beach day
Think Pink
 
Think Pink

Be part of the next million.

Whether you're looking for your next car, your next career, or just want to say hi at Coffee & Cars — we'd love to have you.